J&G Design Group
A conversion-focused website for a Melbourne kitchen and joinery business, paired with Meta campaigns designed to generate qualified renovation enquiries.
The problem
J&G Design Group needed a stronger digital presence to showcase its kitchen and joinery offering, and a clearer path from someone discovering the business to making an enquiry. The objective was a modern, responsive website that could carry the brand online while also serving as a suitable destination for paid social campaigns and lead-generation activity.
What we did.
Website strategy and development
Designed and developed a new website focused on the kitchen and joinery offering, with content and sections structured to make the services easier to understand, responsive layouts for desktop and mobile, and clear calls to action and enquiry pathways throughout.
Conversion-focused user experience
The site is structured around the customer journey from discovery to enquiry: clear service communication, strong visual presentation, prominent calls to action, and landing experiences built specifically for users arriving from social advertising.
Meta advertising
Campaign setup and management across awareness, website traffic and lead generation objectives, directing relevant users toward the website and the enquiry journey.
Measurement and optimisation
Spend and delivery monitoring, impression and click tracking, lead measurement and cost-per-lead analysis, with campaign performance data guiding each round of optimisation.
What the data recorded.
Meta Ads results, 26-day reporting period
Campaign structure
What Berg delivered.
- Website strategy and structure
- UI/UX and responsive design
- Website development
- Calls to action and enquiry pathways
- Meta campaign setup
- Awareness campaigns
- Website-traffic activity
- Lead-generation campaigns
- Campaign monitoring
- Performance analysis
- Lead and CPL monitoring
- Ongoing campaign optimisation
- Impressions
- Clicks
- Leads
- Cost per lead
- Advertising spend
Outcome
Berg combined a newly developed digital platform with paid social lead generation, giving J&G a stronger online presence and a measurable channel for producing prospective customer enquiries alongside its new website.
Figures are taken from the supplied Meta Ads report covering a 26-day period. The report records campaign delivery and lead volume; it does not establish the downstream quality, sales value or revenue generated from those leads.
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